Eight Sleep’s Abby Katz on Unlocking Emotional Loyalty

Max speaks with Abby Katz, Lifecycle Marketing Manager at Eight Sleep, a pioneering tech company transforming how we sleep. Abby shares her unique career journey from influencer marketing to leading lifecycle marketing at Eight Sleep. Tune in to hear her insights on building emotional loyalty, the power of personalization, and the future of wearable technology in health and wellness.

Topics discussed:

• Transitioning from influencer marketing loyalty marketing.
• How marketers are developing and implementing global loyalty and CRM programs.
• The importance of crafting personalized lifecycle campaigns for customer engagement based on customer pain points.
• Data-driven personalization and the impact of COVID-19 on consumer behavior and expectations.
• Moving beyond transactional loyalty to create deeper, emotional connections with customers.
• The role of wearables, AI and machine learning in health diagnostics  and preventative wellness.