RITE AID’s Jeanniey Walden on Personalized Experiences for Customers and Community

Max speaks with Jeanniey Walden, Senior VP, Chief Marketing Officer at RITE AID. They discuss the early days of marketing and what it was like working on the first personalized email campaign, to how generative AI is supporting marketers with strategy, research, and brand building today. They also talk about what data RITE AID leverages to inform marketing strategies, the importance of working across teams, and why marketers need to speak business language for impact and influence.

Topics discussed:

• The story of how Jeanniey worked on the first personalized email campaign and how email has become our digital identifier.
• Why marketers should continue to improve their personalization efforts and how generative AI can help with research and brand building.
• A day-in-the-life of a CMO and its focus around listening to the community and making changes based on feedback.
• What data RITE AID is tracking to help them better understand the customer journey and how they're leveraging it to improve campaigns.
• The importance of working across teams to create the best customer experiences.
• Why the best thing marketers can do in their career is learn how to translate "marketing speak" to financial language that CEOs, CFOs, and boards will understand.
• What tech trends are influencing marketing today and why strategy should be built around a deep knowledge of your customer.