Consumer Cellular’s Chase Young on Cultivating Personal Connections Through Unique Channels

Max speaks with Chase Young, VP of Marketing - CRM & Database Marketing at Consumer Cellular. They discuss how Consumer Cellular differentiates itself in appealing to their 50+ demographic, why their monthly bill is a successful marketing channel, and how they rely on education at onboarding. They also talk about how channel aggregation tools are the next tech trend, and why sending communication that feels personal is better than "the right offer at the right time."

 

Topics discussed:

• How Consumer Cellular differentiates itself in how they appeal to their target audience in the 50+ demographic.
• Why one of the successful channels for Consumer Cellular is the physical bill they send out.
• The challenges to retaining customers, including poor cell service and lack of tech knowledge — which can be remedied with education.
• Advice for consumer marketers to try on different roles for more insight into other business units.
• How marketing tools are evolving to include more channel aggregation.
• Why "being personal is better than personalizing" and how we can't always rely on technology to "speak from the heart."